It’s so important to understand how to frame arguments in these days of mainstream and social media manipulation by the billionaire elites. Professor of cognitive science and linguistics, George Lakoff, has spent years studying communications and has written a lot about how our Loser President uses language to influence the electorate. He also instructs us on what the communication deficit is for democracy activists. He’s written many books like The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate and The Little Blue Book: The Essential Guide to Thinking and Talking Democratic. You won’t find these titles in the Brevard County Library System, but the thrust of what George Lakoff says about is available on his blog. Click on the link to his blog and scroll down to #protectthetruth, at least. Right below it is Ten Points for Democracy Activists, another short and instructive read.
Rapid advancements in neuroscience, deepening our understanding of how the brain works, are being utilized in the corporate world, in advertising, and in the propaganda machine of the billionaire class. One critical component of this is the understanding of why facts don’t change people’s opinions. Simple repetition of a lie causes it to be perceived as truth. This is an error we have all made as we argue against inane beliefs that are promoted by the billionaire elites. This article in Clean Technica explains why repeating a falsehood strengthens it and how that can be avoided. The article is about countering anti-global warming arguments, but the communication techniques apply to everything. Lead with the facts, not with the lie!